Info Blog
Word Count:300-800
General content about anything not included in the other categories (history of the area, culture, notable people, etc.).
Sales, Specials & Promotions
Word Count: 100-300 Advertisements used to draw people to particular businesses in your BIA.- Who is running the sale?
- Who is the target audience?
- Start and end dates
- Terms and Conditions (the fine print)
Goal of Sale:
Additional Notes for Imaginative Group: High-res image to be attached
Business Profile
Word Count: 500-1000 A small-to-midsize feature about a company of interest within your BIA.- Name of Business
- History of the Business (e.g. how long have they been open, are they new to the community, major events in their past)
- What makes it unique?
- How is it involved in the community/BIA?
- What does it sell; what services does it offer?
- What is its goal/vision for the future of the business?
- How has Windsor affected the business? (e.g. was it easier to run the business, did the culture affect the business)
- What do you want the community to know about the business?
Upcoming Sales/Events/Specials:
Addition Notes for Imaginative Group:
High-res image to be attached
Events
Special events that are happening in your BIA.- Name of event?
- When is it?
- Where is it?
- Who should attend?
- What can we expect at the event?
- What makes the event unique, why should people attend?
- Why is the event being run (e.g. what’s it celebrating, who’s supporting it, are any charities benefiting?)
- History of the event (how many have been run, what success have they had?)
- How is the BIA involved?
Image Guidelines
Photos or artwork that supplement a blog.- Minimum Image Resolution: 1,080px (short-edge)
- No added text included in the image
- Must be original content
- Each blog post needs attached image
- Image must not have added filters or edits
- File must be in .jpg or .png format
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